Hello

Olly Wright is an Independent Creative Director and Freelance Designer, specialising in Entertainment, Tech and Gaming. I work with leading brands, companies and creative agencies to craft distinctive visual identities, interfaces and experiences.

Creative Services & Experience

Branding & Design

Creative Direction

Interface & Web Design

olly@olly-wright.me

+44 (0)7812 216 362

LinkedIn

UI Design for VR Experiences

UI Design for Peaky Blinders VR & Thief VR

Designing interfaces for VR requires balancing immersion with clarity, ensuring information is always accessible without disrupting the experience. Working closely with Maze Theory, I designed UI systems for both Thief VR: Legacy of Shadow and Peaky Blinders: The King's Ransom, creating menus, HUD elements and interaction flows that supported gameplay while remaining true to the distinct visual identity of each world.

Additional Credits: Maze Theory

Title from the game 'Thief: Legacy of Shadow' with a shadowy cityscape in the background.
Collage of screens from the video game "Thief: Legacy of Shadows," showing game menus, upgrade options, game information, and gameplay imagery.
Blurred image of three characters from the game "Peaky Blinders" standing in an urban setting with tall buildings and fire in the background, with the game's title prominently displayed in the center.
Screenshot of the video game menu screens for 'Peaky Blinders: The King's Ransom.' The screens display game options, settings for scene, subtitles, main dialogue, effects, music, and other gameplay controls, along with game artwork and characters.

Web3 UI Design + Brand Identity Development

Resurgence (unreleased Web3 project)

Resurgence was an ambitious Web3 gaming project that combined a new IP with a connected digital ecosystem. I developed the visual identity, UI design and supporting brand system, creating a cohesive experience across the game's interfaces, website and wider player touchpoints.

Although the project was ultimately retired before release, it provided an opportunity to explore emerging technologies, player engagement and scalable digital design systems. The work shown here includes conceptual and unreleased material.

Key Additional Credits: Maze Theory

The word 'REGENERATION' in bold white letters on a black and gray background.
A collage of digital game interface screens for the game "Resurgence," featuring various game modes, digital comics, mini-games, crates, and trailer thumbnails. The central focus is a forest scene with a person carrying a backpack, set against a misty woodland background.
Split image with the left side showing a roaring bear and the right side showing a crashed helicopter in a jungle with the sun setting, both with the text "Resurgence Priority One" at the top.
A collage of video game or virtual reality interface screens with technical and scientific elements, including diagrams, text, and game controllers.

PlayStation SingStar

Creative Direction, UI Design, Brand Design

SingStar became one of PlayStation's most successful global entertainment franchises. Leading a creative team within Sony PlayStation, and working in close partnership with the dedicated SingStar team, we contributed to the evolution of the brand, UI and wider creative direction across the platform and its supporting experiences.

Additional Credits: Olly Ruddick, SingStar Development Team / London Studio, CSG Creative

Teenagers enjoying a fun moment, with one girl singing into a smartphone used as a microphone, as others laugh and smile in the background, in a bright, cheerful setting.
A young woman with dark brown hair and bangs singing into a microphone, with colorful graphics and song lyrics overlaying the image. There are small groups of people in the blurred background, suggesting a lively social scene.
Screenshot of a digital dashboard featuring various music and entertainment app interfaces, gaming controllers, and a microphone, with icons for Play, Buy, My Gallery, Community Gallery, My Info, and Settings.
Four colorful banners, each with the SingStar logo and a person posing with various expressions and accessories, including a man with a leopard print cap, a woman with pink hair, a woman with curly blonde hair and a cheetah, and a woman with sunglasses and a hoodie.

Skeleton Crew

Studio Group Brand Identity, Website & Launch Materials

Clients / Stakeholders: Skeleton Crew

Brand identity, launch materials and website (design + build) for Skeleton Crew, a new collective of game studios united under a single banner. The visual system was designed to be bold, characterful and graphic, built around a predominantly black and white palette with high-impact typography and iconography.

The result is a cohesive brand with a smart and cool vibe that scales confidently across digital platforms, merchandise and studio communications while leaving space for each member studio to retain its own voice.

Additional Credits: Daniel Hoang & Skeleton Crew Team

A split black and white image featuring a skull with flames above it and the text "SKELETON CREW" beneath, displayed in bold, playful font on both sides.
An online merchandise store webpage featuring Skeleton Crew branding. Visible products include T-shirts in black and white, backpacks, caps, and buttons with the Skeleton Crew logo. The design elements are primarily in black, white, and gray.
Black hoodie and white T-shirt displayed with skeleton crew logos on badges and tags, featuring a skull inside a flame, on a black background.
A hand holding a smartphone displays a website with gaming content, showing a section titled 'Skeleton Crew Support Network' with colorful game characters, alongside a laptop screen showing gaming studio logos and website content.

Infinite Inside

Brand & Key Art Design

Clients / Stakeholders: Saltwater Games, Maze Theory.

Branding and key art for Infinite Inside, a puzzle-adventure built around dimensional exploration. The visual identity centres on the idea of crossing a threshold into constructed worlds within worlds, using layered geometry and cinematic scale to express depth, mystery and immersion.

The triangular portal device was designed as a flexible brand system, adaptable across colourways and evolving content. For the DLC release, the framework expanded to reveal a new scene within the central “window”, allowing the identity to grow while remaining instantly recognisable.

Additional Credits: Video Trailer; Dave Ellis (Saltwater Games)

A digital artwork featuring geometric shapes, including a large black diamond with inner glowing lines, layered over a scene of a person in front of ancient stone ruins with a floating d20 die, against a dark, space-like background. The text 'INFINITE INSIDE' appears at the bottom, with icons for various VR platforms below.
A promotional collage for the game 'Infinite Inside' with multiple screenshots and reviews highlighting its features and accolades.
A series of screenshots from Infinite Inside video game, featuring abstract futuristic environments, glowing geometric shapes, and phrases like 'collect the shards and build the keys,' 'unlock the mystery,' 'the truth,' and 'infinite inside.'
A person holding a smartphone showing an Instagram profile called 'infiniteinsidegame,' with images related to a countdown for an upcoming game launch. Next to the phone is a laptop displaying the same logo and text 'INFINITE INSIDE' with social media icons below.

Panic Stations Identity

Studio Brand Identity, Website & Launch Materials

Clients / Stakeholders: Panic Stations

Brand identity for a new game development studio, designed to feel playful, energetic, and immediately recognisable.

The project focused on building a modern visual system with strong character, flexible enough to scale across digital platforms, studio communications, and future game releases.

The website design is intended to be modern and striking and even includes a mySpace style pastiche aptly named PanicSpace where staff members have their own customisable retro social media page.

Additional Credits: Daniel Hoang

A cartoon bird standing on a sign that says "Panic Stations" with a bright pink background.
Two water bottles, one white and one black, with panic stations logo, and black beanie and t-shirt with panic stations logo and a cartoon chicken design.
Screenshots of a website called Panic Stations with a black background, pink and white elements, and cartoon bird mascots. Also shows a logo, a mailing list sign-up, and a download button.
A presentation board showing branding materials for Panic Stations, including logo variations, color palette, patterns, and typography. The logo features a stylized red cartoon character resembling a creature with an eye, accompanying the text 'Panic Stations' in bold fonts with black, white, and red colors.